Less than a year after opening its doors, the USGA named Chambers Bay to the U.S. Amateur and U.S. Open Championship; a concession typically reserved for the likes of Winged Foot, Shinnecock, and Oakmont. Seemingly overnight, a star was born. 

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A heightened level of global attention presents interesting challenges to a public golf course, albeit a respective behemoth like Chambers Bay. How do you balance output with self-care?

 

Our initial process began with a full audit of the technology, workflow systems, and public-facing channels. From there GSC built and executed strategies for email and social communications, as well as orchestrated the migration to a modern tech stack to increase efficiency and streamline the internal team's marketing workflow.